NBCSports.com replatforming
2022-23
Media
Sports
My deliverables:
User Interviews & Survey
Feature Ideation
Component Library & Wireframes
Information Architecture
Content Strategy
User Testing
AUDITS & SURVEY
The consolidation of the three websites began with a massive audit of over 300 pages to understand their overall business – publishing, live streaming, podcasts, betting guides and more. The more pages we audited, the more we gleaned possible requirements and questions to ask stakeholders.
At the end of our discover phase, we deemed our main challenge was producing a navigation that reflected the revolving door of business priorities based on broadcast deals, while consistently being user-friendly.
USER AND STAKEHOLDER INTERVIEWS
We spoke with 10 users that identified with different persona groups and 10 NBC, Golf Channel and Rotoworld employees.
USER
Keep up with today's conversation
USER
Follow favorite… player, team, league, writer, analyst
USER
Read player news for fantasy or betting edge
NBC SPORTS
Prioritize evolving business partnerships
NBC SPORTS
Improve brand perception
NBC SPORTS
Increase return engagement
1
Modernize NBCSPORTS
From users to stakeholders, it was clear that their websites' quality fell far behind their broadcast quality.
To bring NBCSports.com up to speed, we needed to devise a new design system that encompassed components that could flex from editorial needs to charts and tables for sports coverage. The new system would unify the look and feel of the three encompassing brands.
2
Add Personalization
With an infinite combinations of athletes and teams, we knew each experience need to be unique to the user.
So to make NBCSports.com work smarter, we wanted to add features that users easily create an account and input their interests – thus giving them motivation to return.
3
Work Smarter, Not Harder
Make it easier for admins and editors to publish content with the same visual quality as their writing or data
Develop features that would bring in their preferences or make it easier for ad
Features
CHALLENGE: Have businesses units feel prioritized
The consolidation of the three websites began with a massive audit of over 300 pages to understand their overall business – publishing, live streaming, podcasts, betting guides and more. The more pages we audited, the more we gleaned possible requirements and questions to ask stakeholders.
SOLUTION: Dynamic Navigation
The consolidation of the three websites began with a massive audit of over 300 pages to understand their overall business – publishing, live streaming, podcasts, betting guides and more. The more pages we audited, the more we gleaned possible requirements and questions to ask stakeholders.
CHALLENGE: Give users a sense of personalization
The consolidation of the three websites began with a massive audit of over 300 pages to understand their overall business – publishing, live streaming, podcasts, betting guides and more. The more pages we audited, the more we gleaned possible requirements and questions to ask stakeholders.
SOLUTION
follow and favorite on scoreboard
CHALLENGE: No one likes feeling left out of the conversation
The consolidation of the three websites began with a massive audit of over 300 pages to understand their overall business – publishing, live streaming, podcasts, betting guides and more. The more pages we audited, the more we gleaned possible requirements and questions to ask stakeholders.
SOLUTION: Introduce smart references
Smart references, breaking news widget
NBCSports Content modeling
The consolidation of the three websites began with a massive audit of over 300 pages to understand their overall business – publishing, live streaming, podcasts, betting guides and more. The more pages we audited, the more we gleaned possible requirements and questions to ask stakeholders.
